The Costa Smeralda, or “Emerald Coast”, is a rocky and wooded coastal area in north-east Sardinia. The picturesque area, centered around Porto Cervo, is renowned for its beautiful bays and beaches. In the 60s, after a holiday in Sardinia, prince Karim Aga Khan III decided to stimulate the development of the area together with the architects Busiri-Vici and Vieti. In a short period of time they succeeded in transforming an uninhabited stretch of land into the most famous and fashionable coastline in Sardinia. The Costa Smeralda is a popular destination among both the national and international jet set, such as European and Arabian VIPs, who during the summer months love to reside in one of the many resorts or private villas in the area or on board of their own yacht moored in Porto Cervo’s marina.